Company gala – what to take into consideration while preparing the event?
A company gala is an elegant event organized to mark an important event from the firm’s life. It is usually planned as a celebration of the company’s anniversary, the implementation of an important project, or another major milestone.
The purpose of a company gala
A company gala is a great opportunity to:
- show gratitude to the employees,
- present the company as a good employer,
- enhance the company’s reputation and credibility,
- demonstrate the company’s expertise and competitive advantages,
- show appreciation and gratitude towards existing customers,
- showcase products and services,
- reach new audience.
How to organize a company gala step by step?
The steps to follow in order to organize a company gala, are:
- Defining goals and audience of the event.
- Choosing a theme of the event.
- Choosing a perfect date for the event.
- Choosing a suitable venue.
- Creating a plan to encourage participation.
- Reaching the target audience with the use of online and offline channels.
- Designing an engaging agenda.
- Hiring a dependable staff to execute the plan and bring the gala to fruition.
While organizing a company gala it is also necessary to take into consideration the visual aspect of the event, catering, entertainment, and gifts for the participants.
Visual aspects of the event
Visual aspect of the event should correspond with the image of the company. It requires the use of the company’s logo and its chosen color palette. Additionally, the visual aspect of the gala should clearly indicate its theme and the occasion that is being celebrated.
Catering
Catering for a company gala should consist of unique, high quality food, drinks, and other gastronomy elements. What people consume during such an event has a huge impact on their satisfaction and can significantly affect their engagement.
Entertainment
To offer an unforgettable experience for the gala participants, it is necessary to ensure great entertainment in form or artistic shows and performances. It is a good idea to hire professional dancers, singers, acrobats or illusionists.
Gifts for the participants
Gifts for the participants are an important part of a company gala. They help create attachment and positive associations with the firm, which makes them an effective marketing tool.
Choosing and packing gifts for guests
Gifts for guests of a company gala should not cross the line between the professional and private spheres of life. At the same time they should appeal to a wide audience and be of high quality. The best ideas for gifts for the participants of a company gala consist of luxury food products, gift vouchers, scented candles, and cosmetic sets.
To make them appear more desirable, they should be placed in an aesthetic packaging that stands out and creates a great unboxing experience. Among various packaging options, a magnetic flap gift box is the one up for the task. It secures the item placed inside, making sure it keeps all of its qualities, while giving it a more luxurious presence and helping with its display. To better fit the occasion and the chosen visuals of the gala, magnetic flap gift boxes can be personalized with the use of special prints and embroidery.
The advantages of organizing a company gala
A well organized company gala can be an effective marketing tool. It helps boost the visibility of the company, and make it appear more attractive to potential clients and hires alike. It also creates a networking opportunity and generates media coverage, all of which translates to an increase in profit.
